{"id":31730,"date":"2022-04-28T22:04:00","date_gmt":"2022-04-28T22:04:00","guid":{"rendered":"https:\/\/www.ppa.fr\/actualites-ppa\/29042022-marketing-developpement-durable"},"modified":"2022-04-28T22:04:00","modified_gmt":"2022-04-28T22:04:00","slug":"29042022-marketing-developpement-durable","status":"publish","type":"ges_news","link":"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/","title":{"rendered":"Le marketing au service du d\u00e9veloppement durable"},"featured_media":31192,"template":"","themecore_city":[],"themecore_schools":[],"class_list":["post-31730","ges_news","type-ges_news","status-publish","has-post-thumbnail","hentry","info_new_categorie-actualite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing et d\u00e9veloppement durable : les enjeux - PPA<\/title>\n<meta name=\"description\" content=\"Le marketing peut-il \u00eatre mis au service du d\u00e9veloppement durable et si oui comment ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing et d\u00e9veloppement durable : les enjeux\" \/>\n<meta property=\"og:description\" content=\"Le marketing peut-il \u00eatre mis au service du d\u00e9veloppement durable et si oui comment ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/\" \/>\n<meta property=\"og:site_name\" content=\"PPA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing et d\u00e9veloppement durable : les enjeux\" \/>\n<meta name=\"twitter:description\" content=\"Le marketing peut-il \u00eatre mis au service du d\u00e9veloppement durable et si oui comment ?\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/\",\"url\":\"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/\",\"name\":\"Marketing et d\u00e9veloppement durable : les enjeux - PPA\",\"isPartOf\":{\"@id\":\"https:\/\/ppa.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ppa.fr\/app\/uploads\/2025\/10\/default_news.png\",\"datePublished\":\"2022-04-28T22:04:00+00:00\",\"dateModified\":\"2022-04-28T22:04:00+00:00\",\"description\":\"Le marketing peut-il \u00eatre mis au service du d\u00e9veloppement durable et si oui comment ?\",\"breadcrumb\":{\"@id\":\"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/#primaryimage\",\"url\":\"https:\/\/ppa.fr\/app\/uploads\/2025\/10\/default_news.png\",\"contentUrl\":\"https:\/\/ppa.fr\/app\/uploads\/2025\/10\/default_news.png\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ppa.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"news\",\"item\":\"https:\/\/ppa.fr\/ecole\/actualites\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le marketing au service du d\u00e9veloppement durable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ppa.fr\/#website\",\"url\":\"https:\/\/ppa.fr\/\",\"name\":\"PPA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ppa.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing et d\u00e9veloppement durable : les enjeux - PPA","description":"Le marketing peut-il \u00eatre mis au service du d\u00e9veloppement durable et si oui comment ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing et d\u00e9veloppement durable : les enjeux","og_description":"Le marketing peut-il \u00eatre mis au service du d\u00e9veloppement durable et si oui comment ?","og_url":"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/","og_site_name":"PPA","twitter_card":"summary_large_image","twitter_title":"Marketing et d\u00e9veloppement durable : les enjeux","twitter_description":"Le marketing peut-il \u00eatre mis au service du d\u00e9veloppement durable et si oui comment ?","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/","url":"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/","name":"Marketing et d\u00e9veloppement durable : les enjeux - PPA","isPartOf":{"@id":"https:\/\/ppa.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/#primaryimage"},"image":{"@id":"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/#primaryimage"},"thumbnailUrl":"https:\/\/ppa.fr\/app\/uploads\/2025\/10\/default_news.png","datePublished":"2022-04-28T22:04:00+00:00","dateModified":"2022-04-28T22:04:00+00:00","description":"Le marketing peut-il \u00eatre mis au service du d\u00e9veloppement durable et si oui comment ?","breadcrumb":{"@id":"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/#primaryimage","url":"https:\/\/ppa.fr\/app\/uploads\/2025\/10\/default_news.png","contentUrl":"https:\/\/ppa.fr\/app\/uploads\/2025\/10\/default_news.png","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/ppa.fr\/ecole\/actualites\/29042022-marketing-developpement-durable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ppa.fr\/"},{"@type":"ListItem","position":2,"name":"news","item":"https:\/\/ppa.fr\/ecole\/actualites\/"},{"@type":"ListItem","position":3,"name":"Le marketing au service du d\u00e9veloppement durable"}]},{"@type":"WebSite","@id":"https:\/\/ppa.fr\/#website","url":"https:\/\/ppa.fr\/","name":"PPA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ppa.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/ppa.fr\/wp-json\/wp\/v2\/ges_news\/31730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ppa.fr\/wp-json\/wp\/v2\/ges_news"}],"about":[{"href":"https:\/\/ppa.fr\/wp-json\/wp\/v2\/types\/ges_news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppa.fr\/wp-json\/wp\/v2\/media\/31192"}],"wp:attachment":[{"href":"https:\/\/ppa.fr\/wp-json\/wp\/v2\/media?parent=31730"}],"wp:term":[{"taxonomy":"themecore_city","embeddable":true,"href":"https:\/\/ppa.fr\/wp-json\/wp\/v2\/themecore_city?post=31730"},{"taxonomy":"themecore_schools","embeddable":true,"href":"https:\/\/ppa.fr\/wp-json\/wp\/v2\/themecore_schools?post=31730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}